The Popularity Of As Seen On TV Products
As Seen On TV products are known to many since they are broadcasted in television screens in every home across the world. It is easy to identify an As Seen On TV product since they are packed with a standardized red seal in the shape of a television screen with a text “As Seen On TV”. As Seen On TV is often referred to as an infommercial by definition is a television commercial, which generally includes a toll-free telephone number or website. The success of As Seen On TV products is evident with its estimated income of around $400 billion each year.
The basic marketing formula on how As Seen On TV product is sold is that during its whole airtime, the actors come up with a problem, solve the problem, they speak clearly to the viewers and sell it at an impulse price-point. As Seen On TV are shown roughly about 2-minutes to 30-minutes on television screens. The viewer is easily convinced that he needs to purchase the product since the show is being repeated all over until the airtime finishes.
Their actors have been trained on how to convince the viewers into buying the product. Moreover, some actors mix in comedic stunts to keep the viewers entertained and hinting a bit that they need the product immediately.
As Seen On TV products is a blessing for busy people who have no time to go to the malls since orders can be made with just one phone call from the numbers provided in the television screens.
The sellers add urgency to customer response by telling them the sale price is only limited until the next few hours.
Kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys, games for children, and anything you can think of is available. It is just like shopping in your local mall.
They have also expanded their market reach by setting up their website. They are able to widen their market reach across the entire globe. As Seen On TV products are not just found on the television screens.
As Seen On TV are aired during the time when homeowners are at home after working all day.
The viewers only need to watch and listen to the actors’ explanation on the details of the products. The viewers are easily convinced since the actors demonstrate how to use the products.
Lastly, odd pricing or psychological pricing is also being used to sell the As Seen On TV products.
It is unarguable that the As Seen On TV industry has become successful throughout its years of running and the innovations it underwent.